Što dalje?

Što nam slijedi u 2018.?

Svi vole pratiti trendove pa tako i mi pratimo što kažu neke face u dizajnu. Donosimo vam odlomak teksta sa stranice fastcodesign.com. Nadamo se da će Vam se svidjeti neka razmišljama o tome u kojem smjeru će ići dizajn budućnosti.

A REVOLUTION IN USER-FRIENDLY POLITICS IS COMING

“I see political-oriented design being far more user-centered. Usually, the user-centered approach to design is seen primarily with product design, but I can see grassroots political organizing adopting a lot more of the principals. Already we have various organizations using websites as a resource to have their base participate in local actions. I anticipate these resources going a step further, where we begin to see the development of tools dedicated to informing people of local actions, local elections, offices to run for in their communities, etc. But we can also see the development of programs and activities to reach those who aren’t privileged to have and use technology.

“Regardless of the end product, I believe the goals will ultimately lead to face-to-face interactions. But having those design decisions guided by users should be the focal point of political-oriented design in 2018.”—Samuel Adaramola, lead designer, Our Revolution

INCLUSIVITY WILL GO MAINSTREAM

“The future of designing to advance the human experience will require a more comprehensive look at, well, the human experience. Not every one of us have the same abilities or the same needs, but everything from the way our cities are planned to the design of most of our products and services assumes that we do. Going forward, it won’t be enough to design for some people, or even for most. The real challenge will be to design for all.

“More industries are heading in this direction. Microsoft CEO Satya Nadella made a touching commitment on the company’s behalf to design their products to be more accessible to all people, a matter close to his heart having fathered a son born with cerebral palsy. Apple and Facebook have proven they are committed to accessibility, too. Retailers like Target and Tommy Hilfiger are expanding on their own previous commitments to accessible design, making clothing and goods that suit people of different abilities.

“At first, perhaps the biggest challenge for organizations looking to honor inclusivity will be knowing where to start. With a clear focus on empathetic, human-centered design, more businesses will be able to share their best offerings with more customers from even more walks of life.”—Justine Lee, Frog

A WHOLE NEW FIELD WILL BE BORN: ARTIFICIAL INTELLIGENCE DESIGN

“Humans are on a cusp of the single largest revolution in technology, or call it the next industrial revolution. Design as a practice is going to evolve rapidly, as fast as the neural networks and AI are. Artificial Intelligence Design will be the new role in the AI industry, just like the movie director has a role in making the movie. Artificial Intelligence Designers will lead multidisciplinary teams in the creation and design of the era of artificial intelligence.

“We are advancing extremely rapidly in perfecting deep learning algorithms. Today, we know that a deep neural network learned how to play chess at a human level in only four hours–and that it will never be beaten by a human. We are perfecting a number of things that AI can do for us, and at the same time, we are compiling a pile of extremely narrowly focused functions, all of them disjointed as a whole. It is like we are building an artificial person but we are starting from all parts of the brain at once.

“Currently, technology is leading the way in the advancement of AI. But just like design made technology human, design will play a critical role in the advancement and adoption of AI.

“The next massive role of industrial design and design in general is going to be the creation of an entirely new design practice: AID, Artificial Intelligence Design. When you look into history, it is the industrial designers that led the way into making the world a better place for humans. Industrial design is the most complex art of design because it combines human, technologies, tangible objects, and multilayered functions. It is industrial design that gave birth to the laptop and UI and UX–think of Bill Moggridge and the Matrix computer as the very first portable computer. An industrial designer who gave birth to the Apple Macintosh–Hartmut Esslinger–also gave birth to the UI and UX that the world had never before seen.

“Artificial Intelligence Design stands to become the most exciting design practice in the history of humankind. This practice does not exist yet, nor there is a school for it. But luckily industrial designers, being nonlinear thinkers and being able to cross platforms in true depth from sociology, ethnology, material science, ecology, biology, physics, mechanical engineering, electronic engineering, software development, and so on–they are our best bet, and are the best-equipped people on the planet to tackle this complex task of making AI that is safe and good for humans.”—Branko Lukic, founder, Nonobject

Razmišljanja sakupio: MARK WILSON

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